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A Parsian fashion designer Jacques Heim designed a two-piece swimsuit naming "Atome". Later in the year 1946 a French engineer Louis Reard designed a new smaller design naming it "Bikini" , he named the swimsuit after Bikini Atoll, where testing in the atomic bomb was taken taken place.
The wearable bikini was very well welcomed by french women when they were first introduced, while women around the globe were still stuck to old traditional one-piece swimsuits, so Reard went back to design and selling orthodox knickers. Reard himself would later describe the bikini as a " two-piece bathing suit which reveals everything about a girl except for her mother's maiden name ". The bikini was banned from the beaches and public places of the French Atlantic Coastline , Australia, Italy finding it to be scandalous and offensive. It was also prohibited in a number of state in US. But, later in 1960s, the bikini was reintroduced and accepted widely among the eastern and western countries. This photo is from 1957, that shows a police officer standing next to a woman wearing a bikini. The police officer is writing her a ticket while having a small smirk on his face. Since wearing a bikini in a public place like a beach was banned in 1950s. So this particular incident happened to be at a beach in Rimini, which is located in the Adriatic Coastal area of Italy.
Increasing regular glamour shots of famous actresses, models and entertainer on either side of the Atlantic played a major part in reintroducing the bikini into the mainstream of fashion. During the 1950s, Hollywood stars such as Ava Gardner, Rita Hayworth, Lana Turner, Elizabeth Taylor, Tina Louise, Marilyn Monroe, Esther Williams, and Betty Grable exploited the suggestive exposure related with the two-piece by posturing for photos wearing them. Before the century’s over, the two-piece had turned into the most prominent beachwear around the world. As indicated by French style history specialist Olivier Saillard, this was because of “ the intensity of ladies, and not the intensity of design ”.
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